Mai Dubai: Eventis Marketing successfully executed an Attack Strategy guerrilla marketing campaign targeting key residential and commercial communities across Dubai. The initiative was designed to generate a substantial list of actual customer orders while simultaneously enhancing brand visibility and engagement.
Targeted Communities:
- Arabian Ranches – Motor City – Jumeirah – JLT / Marina – Business Bay
The campaign was implemented in stages, beginning with two pilot communities that served as a model for logistics, cost analysis, timeframes, required approvals, and data collection. Insights from the pilot were then used to streamline and expand the activation across the remaining locations.
Execution Highlights:
- Deployed branded pop-up setups, sampling stations, and street activations in high-traffic community areas.
- Utilized creative guerrilla marketing elements such as tents, roll-ups, vehicle branding, and on-ground ambassadors to capture attention and drive direct engagement.
- Implemented real-time data collection through digital POS tools and QR code tracking, ensuring every interaction translated into measurable leads and confirmed orders.
- Managed all logistics, permits, and community approvals efficiently to ensure smooth operations.
Results:
- Successfully created a substantial database of verified orders and customer contacts.
- Strengthened brand presence and recall across all targeted communities.
- Established a scalable model for future community-based activations, with clear benchmarks for cost, time efficiency, and ROI.
Purpose Achieved:
The campaign effectively generated real sales leads, boosted brand exposure, and demonstrated the power of strategic guerrilla marketing through Eventis Marketing’s execution excellence.
Alcatel: Eventis Marketing successfully boosted Alcatel product sales across key retail locations in KSA through an on-ground promoter activation program.
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