Project Description
Market Mapping
Complete market overview with current and potential outlets
What We Do
Field marketing includes targeted direct selling activities, merchandising, auditing, sampling and demonstration, experiential marketing, road shows, events and mystery shopping. These disciplines, individually or combined, develop the brand, sales and will show clear return on investment (ROI). This is a key feature and benefit of field marketing – seeing revenue expenditure generate a specific return.
We do complete market overview with current and potential outlets with classification of outlets, identification of target outlets and objective per category.
Complete market overview, current and potential outlets
Share of shelf and current brand visibility
Identify new branding opportunities, and POS base requirements per category
How We Do It
Field Marketing activities and Experiential Marketing are more memorable than other forms of Marketing. It allows the consumer to engage in the activity using more of their five senses! It creates an interaction with consumers that will help generate sales and make their purchase a more memorable one.
Classification of outlets
Identification of target outlets and objective per category
Share of shelf and current brand visibility
Results
Field Marketing is one of the fastest growing and most important disciplines within the marketing mix as more companies realize the benefits of communicating face to face with the consumer and end user. It is a cost effective tool that puts your brand at the forefront of the consumer mind and has direct and measurable impact on brand awareness and sales.
